When it comes to learning how to build a network marketing/MLM business, one of the first questions that comes up is, “should you make a list of all your friends, family, acquaintances, dry-cleaners, etc” to market to first?

Well, I’d rather poke a sharp stick in my eye than use that outdated, old-school method. Call me a rebel, but with the advent of the internet and the power of web 2.0 social media marketing, I simply can’t imagine why that would be someone’s first choice for marketing their home based business.

This industry is full of crappy thinking, bad business strategies and mind control. And it’s about time someone said so! The “make a list” issue is one of the sacred cows of this business that needs to be reexamined. Let me elaborate.

If you visit online forums much, you’ll see that the debate over this issue rages on. Much is said and written about the importance – no, the necessity – of making that list! Many have been adamant about the need to use it as the foundational element of a good MLM business.

I hope those who live, breathe and have succeeded with “the list” won’t be offended by my remarks…but I’m disgusted that it is still (after all the failure and wrecked relationships it has caused) represented as the best and sometimes only way to build a Network Marketing business.

Here’s the truth: MLM isn’t for babies or wimps…It’s for leaders and leaders-in-the-making. It’s for people who understand that new skills will be required when undertaking a new business in a new (sometimes absolutely nuts!) industry. It’s for people who are willing to learn what business ownership is all about.

It’s not about “the list!” It’s about developing real marketing and leadership skills and a business owner’s mindset. And it’s about developing real relationships with the extraordinary individuals drawn to create more for their lives than what they currently have.

Consider this an introduction to a series of articles that address this, and several other, tightly held beliefs rampant in this industry that contribute to the huge failure rate it has become infamous for. In the process, I’ll also be giving you alternative solutions that won’t cause you to become part of the N.F.L (No Friends Left club!) and will assist you in building a solid asset…a business you’ll be proud to talk about with anyone, without looking at each individual with a hawkish expressing, wondering if they’re really a prospect for your business.

I’ll teach you how to attract real prospects, qualified prospects.

In the process, I look forward to your comments, experiences and insights.

And remember, I’m only a phone call, email, Tweet or comment away.

Expect success!

Stevie Knight